Andy Gershon Bio

Off Beat Resources, LLC uses the extensive experience of Andy Gershon’s successes in the music world and applies them to businesses, brands and products in new and exciting ways.

Andy Gershon’s professional career began in the late 1980’s in music management, working with English alternative bands Love and Rockets, the Cocteau Twins and The Sundays. In the early 1990’s, Andy discovered the Smashing Pumpkins and helped bring alternative music into the mainstream.  Gershon also produced one of the biggest Lollapalooza tours of the 1990's as well as consulting various fashion brands and magazines on alternative music.

In 1996, Gershon formed Outpost Recordings (a joint venture with Geffen Records) with artists such as Days of the New, The Crystal Method and Veruca Salt, Outpost’s first four albums were either Gold or Platinum. Outpost was sold in the Universal/Polygram Records merger of 1999 and Gershon went to Italy to live for the next two years.

In the summer of 2001, Sir Richard Branson sought Gershon out to run V2 Records in North America, where he signed and marketed hugely successful artists such as The White Stripes, The Raconteurs, The Black Crows and Moby as well as the soundtrack to the film, “I Am Sam”.

V2 Records was eventually sold in 2006 and Gershon went to Sony/BMG Music to assist in the making and marketing of various rock and mainstream acts, such as Chevelle, Incubus, Ozzy Osbourne, Los Lonely Boys, Alkaline Trio, and Cyndi Lauper amongst others.

Joel Menzin Bio

Joel Menzin brings to Off Beat Resources, LLC extensive contacts and original thinking from his vast array of experiences in television, music and sports.

Joel Menzin began his professional career in 2000 in New York City at NBC, working in the talent department of Saturday Night Live. Menzin was involved in all aspects of talent, from assisting in booking hosts and musical guests, to marketing and coordinating public relations for the show.

After leaving Saturday Night Live in 2003, Menzin joined V2 Records where he worked in the Artist Development department. He organized advertising and marketing campaigns in addition to working in the creative process of making records. Menzin worked on recording projects from The White Stripes to Moby and he produced the Grammy Award winning record by Toots and The Maytals, “True Love” in 2006.

For the past two years, Menzin has been successfully consulting various projects from a marketing and branding perspective, ranging from a boutique hotel development in Manhattan, Playboy Magazine, as well as several athletes and models.